adidas have partnered with some of the world's most skillful extreme athletes, including slackliner Hayley Ashburn, paraglider Jean-Baptiste Chandelier and ice climber Junghee Han to launch the #openallwinter campaign and the Climaheat range.
#openallwinter revolves around different activities sports enthusiasts can do outside, from training to running and all kinds of outdoor sports in snow and ice. The new Climaheat range includes a number of winter products that, thanks to their outstanding insulation properties will keep their wearer warm even in extreme conditions.
The new campaign is encouraging people to go out and have fun in winter, no matter what the weather is like and is launched with a competition starting on 1st November. People are invited to share their own winter snapshots on Instagram and Twitter. Out of all weekly winners, one overall winner will be selected by an all star athlete jury. The prize: a winter road trip across Canada for her - or himself and four friends! In addition, 12 weekly prizes will be given away for the best snapshot of the week. Enter via www.adidas.com/openallwinter
For more information, please visit:
www.adidas.com/openallwinter (will be available as of Nov 1st)
Senior PR / Social Media Manager
Global Brand Marketing adidas Outdoor
mobile: +49 160 884 4380